Actress Wunmi Toriola shares her insights into how YouTube and the cinema industry are evolving and impacting audiences.
The thoughts of Wunmi Toriola, a well-known actress, were revealed regarding the increasing impact of YouTube on Nigeria’s film industry and its effect on cinema culture.
Toriola, who is preparing for the release of her first cinema film titled “Queen Lateefah,” asserted that although YouTube has emerged as a prominent platform for numerous filmmakers, it hasn’t surpassed the impact and significance of watching movies in theaters.
“The cinema has an exclusive audience,” according to Toriola. “Occasionally, it may appear as if the same individuals attend each time; however, there is a noticeable difference. You only perceive the presence of a committed market when you enter into the cinema.”
In addition, she elaborated on the contrasts between the two platforms by stating that “Creating premium content for movie theaters fosters growth in this industry. Conversely, YouTube’s viewership – particularly among those overseas who lack access to cinemas – heavily depends on the platform.
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These markets serve diverse purposes; however, cinema dominates as it has a larger audience base. Hence why many of us who have dabbled with producing YouTube videos are shifting our focus toward capturing an even bigger share of cinephiles.”
In reference to her forthcoming movie, Toriola characterized “Queen Lateefah” as an entity beyond simply a cinematic work. She went on to explain that this endeavor had been under development for roughly three or four years prior.
Although it was distributed via YouTube in its initial form around four years ago, she felt the narrative lacked completion at the time.
Her adherence and dedication towards this project were evident from her careful selection of both director and collaboration with Cinemax as well.”
