Trump supporters initiate a boycott of Netflix over perceived political bias, sparking widespread debate. Discover the reasons behind the boycott and its potential impact.

Netflix has experienced a surge in subscription cancellations in the US following its chairman’s endorsement of Kamala Harris for president and his substantial financial contributions to her campaign, Bloomberg reported on Sunday. The report drew from research by Antenna.

Netflix co-founder Reed Hastings made the announcement in July, just one day after U.S. President Joe Biden withdrew from the election race and endorsed Vice President Harris.

“Congrats to Kamala Harris—now it’s time to win,” Hastings wrote on X (formerly known as Twitter) on July 22.

The next day, the billionaire businessman revealed in an interview that he had contributed $7 million to a pro-Harris political action committee (PAC). This organization collects campaign donations from its members and allocates them to support candidates’ campaigns.

Bloomberg reported that shortly after, supporters of the Republican nominee and former President Donald Trump started calling for a boycott of Netflix.

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According to the outlet, citing data from research firm Antenna, the cancellation rate in the US nearly tripled, with July 26 marking the highest number of subscription cancellations this year.

Harris received the official nomination as the Democratic Party’s presidential candidate on August 5.

The hashtag #CancelNetflix continues to trend on X, with users asserting they have canceled their subscriptions because of Hastings’ backing of Kamala Harris.

However, Bloomberg pointed out that another factor behind the cancellations was the discontinuation of Netflix’s basic tier—the most affordable option without advertisements—in July.

According to Bloomberg, the company has refused to comment on the story, and Hastings has not yet responded to a request for remarks.