New Face of Reality TV in Nigeria Is “Farm Money”

The New Face of Reality TV in Nigeria Is “Farm Money” For millions of young and aspiring farmers, “Farm Money” is a groundbreaking reality TV programme that will change the way people in Nigeria think about agriculture.

For the News Agency of Nigeria (NAN), Patricia Amogu Many young people all around the world now find inspiration in reality programmes, which also give fresh personalities equal possibilities to strive for and accomplish seemingly impossible ambitions.

The distinction between reality television and scripted acting for fans and passive viewers is the raw and diluted emotions that cause them to form support groups for their preferred participants.

Reality TV shows are entertainment-focused television programming that includes regular people being continuously filmed for entertainment rather than educational purposes. When Temilade was a student, she dreamed of working in her father’s business as a qualified chartered accountant rather than digging in mud and manure.

The smart and intelligent 25-year-old was born and nurtured in the heart of Lagos, a centre for entrepreneurs and a business capital for most young people. She claimed that, until recently, farming had been the furthest thing from her mind.

She travelled from Lagos to a unique new reality TV show she hopes will transform her life forever after learning about the auditions via a social media post. For millions of young and aspiring farmers, “Farm Money” is a groundbreaking reality TV programme that will change the way people think about agriculture in Nigeria.

For 25-year-old Jacob Aliu-Hassan, a young man from Kaduna State, the recently launched agri-reality TV show “Farm Money” will dispel the notions of young people who want to double their money at all costs through “get rich quick” schemes and redirect their focus to more beneficial ways of making a living through the platform.

He views it as a gold mine that will enable him to empower and raise other young people who share his ideas but lack the resources to act on them. “I am very happy because this programme will empower young people; the narrative of farming in Nigeria will be refocused to a more enjoyable and relaxing practice where young people can really become interested in agriculture,” he stated.

The idea of enticing young people to agriculture through the conceptualization of the programme from an entertainment aspect, according to Dr. Farouk Rabiu-Mudi, President of the All Farmers Association of Nigeria (AFAN), the project’s creator, sets the endeavour apart. He claims that by doing this, the practice of agriculture is made simpler for young minds that previously viewed TV programmes as fun.

According to the AFAN president, a majority of young minds are now considering taking advantage of the numerous prospects in agriculture since their thoughts have been refocused to help them see the business side of agriculture.

According to Rabiu-Mudi, the development raises a lot of hope that Nigeria can look forward to ensuring the production of more food in the country, enough to not only improve food security in the country but also enough to feed all of Africa, if young people take advantage of the numerous business opportunities in the agriculture sector.

According to him, the younger generation of farmers functioning in the sector would have created the necessary conditions for the older generation of farmers to be properly replaced, bringing new vitality to the sector. He contends that increasing the number of young people working in agriculture will increase its competitiveness and turn it into a significant source of foreign cash for Nigeria.

He continued by saying that Nigeria’s growing agribusiness sector has the potential to draw in foreign direct investment.

According to data from the National Bureau of Statistics (NBS), Nigeria earned N279.64 billion in the first quarter of 2023 from the export of agricultural products, with cashews, sesame seeds, and cocoa beans ranking among the top ten most exported goods.

Sani Danja, one of Kannywood’s best performers and a project partner, remarked during the two-day audition in Abuja that “edutainment” is a trend that is constantly changing. In an interview, he said that the initiative “is timely and has proven useful for young people,” who would spend 60 days inside the house exploring their potential and ideas while learning more about agribusiness via the lens of entertainment.

According to Dr. Seful, as a result of the reality TV programme, Nigeria would become known around the world as a country that sets the standard for active youth participation in riculture.

He believes that the programme has the potential to positively influence young people not just in Nigeria but all throughout the world. Throughout the weekend, 200 young people who were candidates or wannabe contenders arrived from all Nigerian geopolitical zones. In “Farm Money,” 60 contestants (male and female) will be chosen from various geopolitical zones across the nation and will participate in training, interactive sessions, tasks, in-house challenges, and audiences from various sub-sectional sectors and spheres, including the entertainment industry. Participation in “farm money” will necessitate little to no farming expertise.

The All Farmers Association of Nigeria, Tingo Mobile Nigeria Ltd., Tremma Agro Services Nigeria Ltd., and a host of other renowned companies and people put together the Agrivest Reality TV challenge show. (NANFeatures) (www.nannews.ng) **Please cite the author and the News Agency of Nigeria if using this material.