Several months ago, the social networking company changed its legal name to X Corp.
Twitter’s famous logo might be replaced as soon as Monday by one representing the new X Corp identity, according to Elon Musk, the platform’s CEO.
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk tweeted on Sunday, adding, “If a good enough X logo is posted tonight, we’ll make go live [sic] worldwide tomorrow.”
He revealed the intention in a Twitter Spaces audio chat, stating that the logo change “should have been done a long time ago.”
It’s unclear whether Musk has a design in mind for the X Corp logo or whether he truly expects ordinary Twitter users to give their time to create one. As of Sunday afternoon, thousands of users had submitted prospective logos, many of which included the Twitter bird in some form, though others questioned the rationality of the exercise given that Twitter’s own website acknowledged that its logo is “our most recognisable asset.”
Twitter merged with Musk’s X Corp in April, thereby ending its existence as a firm on paper, even though Musk continued to utilise the Twitter name and bird emblem.
The billionaire has stated that he bought Twitter with the intention of transforming it into a “everything app” similar to China’s WeChat within three to five years. ‘X’ would provide banking, shopping, messaging and phoning, travel booking, stock trading, and a variety of other services.
However, Musk has had difficulty convincing Twitter users to pay for the platform’s existing perks, with fewer than 200,000 people signing up for Twitter Blue subscriptions as of April. The recent news that free users will be limited to viewing 1,000 tweets per day, which many saw as an attempt to drive people onto Twitter Blue, has only fueled an exodus from the platform.
To counteract this trend, Musk recently announced that Twitter Blue users might receive a portion of ad income generated by their posts. The first round of checks arrived earlier this month, revealing that users like longtime anti-Trump reply-guy Brian Krassenstein are earning close to $25,000.
Meta, Facebook’s parent company, debuted its own Twitter competitor called Threads earlier this month to considerable excitement, describing it as a “kind” version of Twitter with stronger content moderation criteria. According to data tracker SimilarWeb, despite roughly 50 million people signing up, half of them have not returned.
Musk has vowed to sue Meta for allegedly stealing Twitter’s trade secrets and intellectual property, as well as many of its former workers, to create a clone “Twitter-killer” website.
