Every week, Aitana, a bubbly 25-year-old from Barcelona with pink hair, gets private messages from celebrities asking her out. However, this model is not genuine; instead, AI was used by her designers to build her.
The first artificial intelligence-generated Spanish model, Aitana, was born during a challenging time.
Her designer and The Clueless agency founder, Rubén Cruz, was going through a difficult time last summer due to a lack of clients.
“We began examining our workflow and discovered that numerous projects were being cancelled or postponed as a result of uncontrollable issues. Cruz told Euronews that frequently, it wasn’t because of design flaws but rather the influencer’s or model’s mistake.
To serve as a role model for the brands who approached them, they made the decision to establish their own influencer.
They produced Aitana, a joyful 25-year-old Barcelona native with pink hair and an almost flawless physical look. According to her designer, the virtual model can make up to €10,000 each month, although the average is only about € 3,000.
“We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing,” Cruz adds.
Itana has a sporadic income.
In addition to being the face of Big, a sports supplement brand, and earning slightly over €1,000 every advertisement, she also posts pictures of herself in lingerie to Fanvue, a website that functions similarly to OnlyFans.
She has amassed over 121,000 Instagram followers in a matter of months, and her images receive thousands of views and comments. Even celebrities send her private messages, not that she is not a real person.
“A well-known actor from Latin America emailed her one day to ask her out. A few members of our staff grew up watching this actor’s TV shows, and he has approximately 5 million fans,” says Cruz.
“He had no idea Aitana didn’t exist,” he continues.
