Nigeria has emerged as the fifth-highest country in the world for daily social media usage, highlighting the country’s growing digital engagement. Explore the full list and discover how Nigeria compares to other nations in social media activity.
In 2024, Nigerians have been ranked as the fifth most active social media users globally.
According to 2024 data from Cable.co.uk and We Are Social, shared by World of Statistics on X this past Sunday, the country ranks fifth worldwide in terms of average daily time spent online.
Based on the data, Nigerians typically spend 3 hours and 23 minutes daily on social media.
Kenya topped the list for social media usage, with individuals spending an average of 3 hours and 43 minutes per day.
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South Africa comes next with 3 hours and 37 minutes, followed by Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.
With an average of 3 hours and 23 minutes, Nigeria is slightly behind these countries in terms of social media engagement.
Other countries with significant social media usage are Colombia, where people spend an average of 3 hours and 22 minutes per day; Chile and Indonesia each at 3 hours and 11 minutes. Completing the top ten are Saudi Arabia, with a daily average of 3 hours and 10 minutes, followed by Argentina at 3 hours and 8 minutes.
Complete list:
Kenya – 3:43 AM
South Africa – 03:37 AM
Brazil – 03:34 AM
Philippines – 3:33 AM
Nigeria – 03:23 AM
Colombia – 03:22 AM
Chile – 03:11 AM/PM
Indonesia – 03:11 AM
Saudi Arabia – 3:10 AM
Argentina – 03:08
Mexico – 03:04 AM
Malaysia – 02:48 AM
Ghana – 02:43 AM
Egypt – 2:41 AM
Thailand – 2:30 AM
Bulgaria – 02:26
Vietnam – 02:23
Portugal – 2:23 a.m.
Romania – 2:20 AM
Italy – 02:17
